An Introduction to Pay Per Click (PPC) Advertising

Online advertising campaign management can become much more effective - and complex - with the introduction of pay per click (PPC) search engine services. Known as sponsored listings, paid placement, and simply "PPC ads," pay per click listings through services such as Overture and Google Adwords offer a way to buy your way to the top of search results for any term you wish. With proper management and a clear focus, pay per click services offer some of the most well targeted, far-reaching, and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and ads appear prominently on the results pages of search engines such as Google, MSN, and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders generally achieve placement on the first page of search results.

Unlike with banner advertising campaigns, the cost structure of pay per click is action-driven. Each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Compared to impression-based campaigns, pay per click offers a high level of assurance that your campaign is reaching the proper target.

Pay per click campaigns, however, are not perfect. Without constant monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling off the radar during a bidding war.

Expert PPC Campaign Managers
We assign each account to a knowledgeable, dedicated account rep. The account rep is responsible for client communications and all aspects of the campaign management. Keyword lists are compiled by skilled keyword analysts and Ad Copy is created by experienced copy writers. Additionally we use automated PPC software tools to ensure proper placement within the PPC Engines 24/7/365.

Campaign Management Customization & Consulting
Our services are not limited to a predetermined management package. Each customer is afforded a unique management package based on the exact level of need. Whether we need to manage the entire pay per click campaign or simply handle setup such as building a keyword list and creating ad copy, we offer customized solutions to match your needs.

Pay Per Click (PPC) Campaign Management Services Include:

• Automated bid management
• Budget management
• Keyword research
• Creative editing
• Campaign assessment meetings
• Click fraud negotiations
• Personal account managers
• Advanced ROAS software
• Competitive analysis
• Detailed campaign analysis and reporting
• Opportunity identification
• Offline sales tracking
• Comparison shopping feed management