| |
| Full name |
|
| Business name |
|
| Telephone |
|
| Mobile |
|
| E-mail |
|
| Fax |
|
|
Business
information |
|
|
| Type of business:
|
| If other, please specify:
|
| How long have you
been in business?
|
Type of web site desired:
The Goal
and Purpose of the Web Site
Think of the answers to these
questions as you consider the goal and purpose of your website, as we will
want to discuss these with you when we have our consultation.
- Give
reasons why your business clearly beats the competition?
- What is
your USP (unique selling proposition)?
- What does
your company do?
- How does
your business and products benefit your target audience?
- What can
your business offer your visitors, what's in it for them, how can you
help them?
- What
problems do your prospects have that your business solves?
- What is
your vision for the web site?
- How will
visitors interact with the web site?
- What are
the specific short-term goals for the website (in the first year reduce
customer service workload, generate more sales)?
- What is
your current level of on-line business and what are the expectations for
future on-line sales?
- What are
the long-term goals for the website (in the first 1 to 3
years).
- Do you
have a brick and mortar store or other off-web location?
- How do you
see the website and off-line business working together?
- What are
the weak points of each and the strong points that can be exploited?
- What are
the major purposes for the website (establish an Internet presence,
provide information, sell products online (ecommerce), provide customer
service, etc.)
- What are
the needs your business satisfies for your customers?
- What words
or images will impart those needs?
- What
analogies can be used to explain offers in simple, understandable
terms?
|
If you are
interested in selling products on your web site,
approximately how
many items would you sell online?
|
| What is the average
sale price of items you offer for sale?
|
| How much profit
would you like your web site to generate?
|
What is your budget
for your web site development?
- Estimated Budget for the Web Site
- Purchasing
a web site is somewhat similar to purchasing a car. You can buy a car
for $10,000 or $35,000 - the difference in price is one of performance
and options. A 5 page Informational only web site can start as low as a
few hundred dollars, but a web site that is completely e-commerce
enabled, with real-time credit card processing, a shopping cart, and a
separate technical specs database system will be more in the range of a
few thousand dollars. And there are many variations in between. The best
thing to do is tell us which TWO of the three following variables is
most important to you when considering your website. We will provide the
third variable based on the two you choose: Size, Quality, Price
- Consider
setting up a maintenance budget for the web site.
- Consider
setting up a marketing budget for the web site (including search engine
registration campaigns).
|
| Who are your average
customers?
|
| Other (please
specify, i.e. retirees, students, disabled, mothers, etc.)
|
| How many
customers do you currently have?
|
What do you mostly
hope to achieve with your website?
|
|
| Website
specifications |
|
| Which pages do you want to have on your web site?
Splash Homepage - with a
different look and layout than other pages
Homepage
Elements:
A large
image of your primary product or service.
An image
of your building, offices or showroom.
An image
featuring your people with products or at work.
A collage
of images that are clickable links to other parts of the site.
An
industry or quality related image to convey a theme.
An
illustrated image or design such as your company logo.
A list of
the products and services your company offers.
________________________________________________________________
Other page options:
Company info
Products / Services
Useful links / Resources
Contact
info
Guestbook
Testimonials
Feedback form
Members only
area
Calendar of events
Event registration
form
FAQ area
Photo gallery
Competitions
Case studies
Associations / Partners / Alliances
Press
releases
Jobs postings
e-Voucher
News
Discussion
Forum
Site search engine
(recommended for large sites)
Site map / Index
page
Online portfolio of
previous work and/or customer references.
Online tour of your showroom and/or
office.
Personal
pages for key employees including photo, greeting and e-mail
link.
A customer
service page.
|
Other pages required:
- Content
for the Web Site
Consider the following when planning content
for the web site:
1. Photos (prints, slides, negatives)
2.
Text
3. Brochures
4. Business cards
5. Flyers
6. Product
shots
7. Product samples
8. Press releases
9. Price and part
lists
10. Frequently Asked Questions
11. Shipping and handling
charges and constraints
12. Warranty policy
13. Privacy
policy
14. Return policy
15. Guarantees
16. True and believable
testimonials
17. Endorsements from known sources
18.
Credits
19. Bios
20. History
21. Education
22.
Certifications
23. Awards
24. Case studies
25. Photos of
yourself, staff and location
26. Transcripts of interviews
27.
Industry recognition
28. Map and directions
29. Hours of
operation
30. Locations locally, nationally or
internationally
- Do you
have a business slogan or catch phrase? How will you use it to your
company's advantage on the web site?
- Consider
the features of your products and/or services. List their strong
points.
- Consider
the major topics for your site (i.e. Products, Services, Information,
How to Contact us, Galleries, etc.).
- Consider
types of components to include other than still photos and text
(e-commerce, affiliate programs, virtual reality images, java applets,
backend database integration, survey forms, feedback forms, opt-in
newsletter management, referral forms, etc.).
- Consider
credit cards the site will accept (Visa, MasterCard, AMEX, Discover).
- Consider
including unique content on your site. Since most surfers are seeking
information, the best sites are those that become hubs or portals. A
site that contains large amounts of information (not readily available
elsewhere) directly related to the product or service being sold may be
far more successful than one that that only offers a product or service.
- Will you
use an affiliate program?
- What can
be done to add value to products and services?
- What are
your delivery policies?
- Consider
any special shipping and handling charges or constraints on
international orders.
- Consider
using a survey form to gather information from your
visitors
- Will there
be password protected areas for dealers, members and/or downloads?
- Will you
join any affiliate programs and link those sites to your website?
- What type
of e-commerce solution do you require?
- What type
of opt-in mail list gathering will you use?
|
| |
| Style |
Style of web site you would like:
- The
Design and Layout of the Web Site
- Approximately how many pages will the web site
have?
- In order
for your site to appeal to your primary audience, what style or "voice"
will you use (conservative, hip and trendy, etc.)?
- Think of
of website URLs with designs or schemes that appeal to you and give
reasons why.
- Consider
the fonts to be used on the web site. It is unwise to use more than 2-3
major fonts.
- Consider
some of your competitor website URLs
- Consider
choosing a primary color scheme for the background, text and graphics
______________________________________________________________
Please list
at least three Internet addresses of websites that you have seen and
really liked since you have been thinking about starting your new website.
If you haven't had the chance to do some site surfing yet for ideas, you
really should. Just go to www.google.com or your favorite search utility
and type in a couple of words that describe your business. Please feel
free to include notes about what you liked at each of the sites you
list.
Favorite
sites:
1.
2.
3.
|
| Does
your business have a logo?
|
Images |
|
No. of images: |
|
Animation: |
|
e-Commerce: |
|
| Amount of
text: |
|
| Text
format: |
|
Domain
name: |
|
If your domain name
is already registered, what is your URL (web address)?
|
Web site hosting:
|
|
- Hosting
and Domain Name Registration
- If you
have not done so yet, you need to determine a tentative name for your
website. You may want to use your existing business name. But your
website focus may be broader or narrower than your organization name
implies. In that case, look for a name that is descriptive, unique,
short and memorable.
- It is
always a good idea to have your own domain name instead of using just a
"sub" name to someone else's domain. Search engines are more favorable
to indexing your site and your name becomes easier to remember to your
clients. Keyword-rich domain names are also favorable to search
engines
- Consider
the level of hosting that will be required (this may need to be
determined during the design phase)
|
Additional
features: |
|
Time
frame |
|
Ongoing web
site management and promotion needs |
- Marketing the Web Site
- Web
surfers have short attention spans, and may not remember your site and
will probably not return unless you give them a compelling reason to do
so. How can you encourage repeat visitors and referrals?
- Consider
preparing 30 words or phrases that describe your business. Pick
words/phrases relevant to your business. List all keywords that would
link search engines to your website. Phrases should be both specific and
general.
- Consider
writing a 25 word description of your business to be displayed and used
in search engine submissions. Describe what your business offers, to
whom it if offered and a succinct reason your business should be
considered.
- Consider
the audience demographics - who you want to reach and how this will be
accomplished (age range, profession, interests, etc.)
|
Will you require us
to manage and promote your web site after the initial set-up?
|
